WWDC 2023 Apple Event Live Keynote Coverage: Headset, iOS 17, New Macs, and More

Get ready for the highly anticipated Worldwide Developers Conference (WWDC) by Apple, starting today with the customary keynote at 10:00 a.m. Pacific Time. Join MacRumors as we bring you live updates and expert analysis from the event. Stay informed and in-the-know with our comprehensive coverage.

Get ready for a wave of exciting news! Apple is set to unveil a range of highly anticipated announcements, including the much-talked-about AR/VR headset, complete with the innovative "xrOS" operating system. Additionally, we can expect to see some brand new Macs, as well as a slew of operating system updates, including the latest versions of iOS, macOS, watchOS, and tvOS. Stay tuned for all the latest updates!

Apple is providing a live video stream on its website, on YouTube, and in the company's TV and Developer apps across its platforms.

Live blog transcript ahead...

8:02 am:

Tim Cook said: “WWDC is always one of my favorite moments of the year — and this one is going to be our best ever! Tune in for our special event at 10 a.m. PT” on Twitter.

8:19 am: We're on site and getting checked in!

8:20 am:

8:47 am:

8:48 am: Experience the ultimate comfort and relaxation at our main seating area, now featuring a brand new shade structure for this year.

9:39 am: Catch the latest Apple event live on the TV app across multiple platforms. Stay tuned as the live stream is yet to be activated on apple.com or YouTube. Experience the soothing sounds of ambient music and the tranquil flow of color streams.

9:48 am: Exciting news! The stream is now live on apple.com!

9:51 am:

9:51 am: Position secured! Ready to proceed.

9:57 am: Attention shoppers! Our store is currently experiencing technical difficulties and is temporarily unavailable. We apologize for any inconvenience this may cause and are working diligently to resolve the issue as soon as possible. Thank you for your patience and understanding. Experience the live stream now. Introducing Craig - he has arrived! Experience the electrifying presence of Tim as he takes the stage. Let's get started.

9:59 am:
 

10:01 am: Experience the excitement of coding as the stream kicks off with a captivating video of a skilled programmer. Watch as an idea bubble materializes above their head, brimming with endless possibilities before drifting away into the open sky. Watch as he relentlessly pursues it through the bustling city streets.

10:01 am:

10:02 am: Imaginative bubbles are gracefully drifting through the air as developers dash through fountains, sprint along bustling city streets, and perform daring parkour maneuvers to retrieve them. Experience the Ted Lasso vibes in this captivating video.

Join Tim Cook as he welcomes developers to WWDC in a pre-recorded video, set against a stunning rainbow backdrop. This year marks the 15th anniversary of the App Store, and Cook is excited to celebrate this milestone with all of you.
10:03 am:

At the forefront of our mission is innovation. Our teams are tirelessly working to create revolutionary experiences that will leave our customers in awe. Our products are designed to seamlessly integrate hardware, software, and services, resulting in an unparalleled user experience that is truly magical.

Get ready for the biggest announcements in Apple's history.

Experience the power of the Mac as we celebrate Apple's historic stock price surge, reaching unprecedented heights today.
 

10:04 am: 

Discover the revolutionary power of Apple Silicon! Our cutting-edge technology has made power-efficient performance a reality.

Introducing the latest product made possible by the revolutionary ‌Apple Silicon‌ - brace yourself for some truly amazing news!

10:05 am: It's the 15-inch MacBook Air.

10:05 am: "Dream Big"

10:05 am:

10:05 am: "It's the world's best 15-inch laptop."

10:06 am:

Introducing the sleek and lightweight design of our latest creation - a mere 11.5mm thin and weighing in at only 3.3 pounds. Experience the sleek and ultra-thin design of our 15" laptop. Experience the convenience of Magsafe charging and the versatility of two Thunderbolt ports, all while enjoying your favorite tunes with the built-in headphone jack. Experience the elegance of four stunning finishes, including the captivating Midnight and the dazzling Starlight.

Introducing the stunning 15.3-inch display with ultra-slim 5mm borders and an impressive 500 nits of brightness. Experience unparalleled visual clarity and brightness like never before.

Experience unparalleled sound quality with our state-of-the-art audio system featuring a three-mic array, six powerful speakers complete with force canceling woofers, and spatial audio technology.

10:07 am:

Experience lightning-fast speed and unparalleled battery life with our latest product. It boasts a whopping 12x faster performance than the fastest Intel-based MacBook Air, and an impressive 18 hours of battery life. Don't let slow technology hold you back - upgrade to our cutting-edge device today.

Unlock 18 hours of productivity starting now at 10:07 am.

Experience top-notch performance, stunning display resolution, long-lasting battery life, and sleek design. Experience lightning-fast speed, crystal-clear resolution, and stunning brightness with the all-new MacBook Air. Boasting a remarkable 2x performance and display quality, as well as an impressive 50% increase in battery life, it outshines even the most popular 15-inch PC laptops on the market. Upgrade to the ultimate computing experience with MacBook Air. Experience the ultimate in portability with our sleek and lightweight design, now even thinner and lighter than ever before. And with our innovative fanless technology, you can enjoy a quiet and cool computing experience.

10:08 am:

Introducing the ultimate 15-inch laptop that boasts of everything you need and more. Experience the effortless setup and user-friendly interface of your first Mac.

10:08 am:

At 10:09 am, the user expressed their immense enthusiasm for the brand new 15-inch ‌MacBook Air‌. Get your hands on this amazing deal starting at just $1299, or if you're a student, you can enjoy an even lower price of $1199. Don't miss out on this opportunity! Get your hands on our amazing product by placing your order today! It will be available for delivery next week. Don't wait any longer to experience the benefits of our top-quality product. Order now!

10:09 am:

Introducing the sleek and powerful 13-inch ‌MacBook Air‌, now available at an unbeatable starting price of just $1099 - that's a $100 reduction! Upgrade your tech game and experience the ultimate in performance and style with this incredible deal. Don't wait, get your hands on the new ‌MacBook Air‌ today. Experience the power of the 13-inch Air with M1, now available starting at just $999.

Introducing our line of professional-grade products. Introducing the highly anticipated M2 Pro and M2 Max, released earlier this year.

Introducing the latest update to Mac Studio!

10:10 am:

Introducing the highly-anticipated first major update for the Mac Studio.

Exciting news! The highly anticipated M2 Max is coming to Mac Studio at 10:10 am. Don't miss out!

Experience lightning-fast performance with up to 25% faster speeds than the M1 Max.

Experience lightning-fast rendering speeds with After Effects - up to 50% faster than before! Our cutting-edge technology is even 4 times faster than the most powerful Intel-based iMac. Upgrade your workflow and achieve your creative vision in record time.

Introducing the latest addition to our lineup - the M2 Ultra! Seamlessly connect two M2 Max chips with ease. Available now at 10:11 am.

Introducing the latest 24-core CPU with a whopping 20% faster performance than the M1 Ultra. And that's not all - experience lightning-fast graphics with the 64-core GPU, boasting a 30% increase in GPU performance. It's time to take your computing power to the next level. Experience lightning-fast processing with our 32-core neural engine, now 40% faster than ever before. Experience unparalleled performance with support for up to 192 GB of unified memory. Experience a whopping 50% increase in performance compared to the M1 Ultra.

Introducing the ultimate solution for training ML workloads - our product can handle even the most demanding tasks, such as large transformer models that are too much for even the best GPU to handle due to memory constraints. Say goodbye to limitations and hello to unparalleled performance.

Introducing the most robust chip ever crafted for a personal computer.

Experience seamless playback of 22 streams of stunning 8K ProRes video, all at once! Wow, that's quite a substantial amount.

Introducing M2 Ultra - the lightning-fast processor that outperforms even the swiftest Intel-based iMac by a whopping 6 times.

Experience the ultimate in high-definition connectivity with our latest HDMI technology. With higher bandwidth and the ability to support up to 6 ProDisplay XDR monitors, you'll enjoy unparalleled visual clarity and seamless performance. Upgrade your viewing experience today.

Experience unparalleled performance with our product, designed to cater to the needs of pro users who rely on internal PCI expansion.

Exciting news! Another pro product is about to receive the incredible power of Apple Silicon. Stay tuned for the latest updates. Experience the power of the new Mac Pro with Apple Silicon. Upgrade your computing experience with the latest technology from Apple.

Introducing the ultimate in computing power - the most powerful chip with PCI expansion. Experience unparalleled performance and expandability like never before. Get ready to take your computing game to the next level.

10:14 am: Every ‌Mac Pro‌ comes with ‌M2‌ Ultra.

10:14 am: Up to 3x faster than fastest Intel ‌Mac Pro‌.

10:15 am: 8 built-in Thunderbolt ports.

10:16 am: PCI expansion with 6 open expansion slots supporting Gen 4.

10:16 am: It's available in tower and rack-mount enclosures.

10:17 am: ‌Mac Studio‌ starts at $1999. ‌Mac Pro‌ starts at $6999. Order today, available next week.

Experience the ultimate upgrade with every Mac.

Tim has returned! Experience the incredible evolution of the Mac in an astonishingly short period.

10:17 am: The future of it has me absolutely thrilled.

Get ready to dive into the exciting world of software as we shift our focus at 10:18 am. Introducing the one and only Craig "Hair Force One" Federighi, ready to share the latest updates on iOS.
 

Exciting news! iOS 17 is set to receive a host of delightful new features. Stay tuned! Experience the power of effective communication. Share with ease. Experience a world of intelligent input and exciting new experiences.

Discover the latest enhancements to your phone's features, including FaceTime and Messages.

10:19 am:

Introducing the latest addition to your communication experience - our brand new contact posters! With stunning photos and personalized memoji, these posters are sure to make a lasting impression. And that's not all - our eye-catching typography will be displayed during calls and in your updated address book. Stay connected in style with our new contact posters. Transform your lock screen into a personalized masterpiece with this innovative feature.

10:20 am:

Introducing our latest innovation: the Live Voicemail feature. With this cutting-edge technology, you can now screen your calls like a pro. Our live-transcription feature provides real-time transcription as your caller speaks, giving you the power to decide whether to take the call or not. Say goodbye to outdated call screening methods and hello to the future of communication. Experience the ultimate convenience of picking up your phone right in the middle of a voicemail with just a touch of a button.

10:21 am:

Introducing the amazing feature of ‌FaceTime‌ that allows you to leave video messages in case you miss a call. Stay connected with your loved ones like never before!

Discover the newly updated Messages feature, now equipped with advanced search filters.

Discover the convenient catch up arrow that swiftly takes you to the first unread message in any conversation, saving you valuable time and effort.

Experience lightning-fast replies with our inline messaging feature, complete with swipe-to-reply functionality. Say goodbye to slow response times and hello to seamless communication.

Transform your audio messages into written text effortlessly.

10:22 am:

10:22 am: Inline location sharing.

Stay connected with your loved ones and ensure your safety with Check In. Share your location updates and let your family and friends know when you've arrived home safely. Experience peace of mind with our advanced system that detects delays and proactively reaches out to you for check-ins. Stay connected and safe with our alert system. In the event that you are unable to respond, our system will automatically share your location, battery life, and cell service status with your trusted friends.

Introducing the latest iMessage app design! Now, conveniently tucked behind a sleek plus button, you can easily access your favorite apps and camera without any hassle. Stay connected and snap away with ease.

Introducing the all-new Stickers experience!

Introducing a new feature - transform your favorite photo subjects into fun and expressive stickers!

Transform your live photos into captivating "Live Stickers" with ease.

Enhance your messaging experience by customizing your bubbles with stickers! Simply access the tapback menu and add stickers to any bubble. It's that easy!

Introducing the latest update: Stickers now seamlessly integrate with third-party apps!

Get ready for some thrilling news! Craig has just announced that AirDrop is about to receive some exciting updates. Stay tuned!

Discover new connections with ease by utilizing AirDrop to exchange contact information. Introducing "NameDrop" - the revolutionary way to instantly share your contact information! Simply bring your phones close together and watch as your contact poster is shared seamlessly. With "NameDrop", you're in control - choose exactly which phone numbers and email addresses you want to share.

Experience seamless content sharing by simply bringing your phones closer together and utilizing the AirDrop feature.

Looking to transfer large files with ease? Look no further than AirDrop! With this handy feature, you can simply send your files and continue on with your day while the sharing continues seamlessly over the internet. Experience the ultimate synchronization with SharePlay! Now, you can effortlessly sync up your favorite livestreams or music with your friends and loved ones.

Experience enhanced typing and speech-to-text capabilities with the latest updates to our keyboard and dictation features.

Revolutionize your typing with the latest autocorrect updates!

Introducing the revolutionary "transformer" language model! With its cutting-edge technology, autocorrect has never been more precise. Experience seamless model execution with every tap of a key on your iPhone.

Introducing our newly refreshed design, crafted to provide seamless support as you type. With enhanced features for sentence level correction, we've got you covered.

Discover the convenience of effortlessly typing any word with the keyboard's learning feature, even if it's a word as unique as "ducking".

10:29 am: That's absolutely awesome!

Introducing the latest innovation in speech technology: Dictation now boasts a transformer-based speech model, powered by an on-device neural engine.

Discover exciting new experiences with iOS 17!

Experience a day full of new memories with your loved ones. Capture the moments with photos and relive the joy of the day through the people, places, activities, and music that made it special. Introducing Journal, the latest app set to hit ‌iPhone‌ devices later this year. Discover the transformative power of gratitude through the simple act of journaling.

Discover the power of on-device machine learning! With your iPhone, you can now generate intelligent suggestions that are expertly curated from the vast amount of information stored on your device. Take control of your experience by enabling suggestions that suit your preferences. From Podcasts to Workouts, you decide what makes the cut. Introducing the all-new Suggestions API - the ultimate tool for developers!

Introducing the latest writing prompt exclusively for Journal savers! Now you can easily mark your journals and never miss a moment with our new feature. Check it out at 10:32 am. Effortlessly set up notifications to kickstart or wrap up your day. Rest assured that your suggestions and entries are securely safeguarded through on-device processing, end-to-end encryption, and journal locking. Experience unparalleled privacy with our product - not even Apple can access it.

Discover yet another exciting new experience coming to iOS 17. Introducing StandBy - the perfect solution for your MagSafe stand! Enjoy a seamless horizontal full-screen view when your phone is turned sideways.

Discover a stunning selection of clock styles with just a swipe at your fingertips. Experience the convenience of StandBy as it effortlessly shuffles through your favorite photos or displays useful widgets such as weather updates, calendar events, and a clock.

Introducing the latest update: Smart Stacks now available on your home screen, along with seamless support for Live Activities.

Introducing StandBy - the perfect companion for your nightly charging routine. With its innovative low light adaptation feature, StandBy emits a soothing red tone that helps you drift off to sleep effortlessly. Say goodbye to restless nights and hello to a peaceful slumber with StandBy. With StandBy, your preferred views at every charging spot will be effortlessly remembered.

10:34 am:Exciting news! We have just released a brand new update! Experience seamless voice control with Siri. Simply say "Siri" and issue back-to-back commands without any interruptions.

Experience seamless navigation with our offline map support.

Introducing the enhanced People detector in Photos, now with added support for your furry friends!

Get ready for the latest and greatest updates to iPadOS! Our team is excited to announce that we are now moving on to this highly anticipated topic. Stay tuned for all the details.

10:36 am: Updates to widgets and the Lock Screen.

Revolutionize your user experience with our latest feature: interactivity for widgets. I'm sorry, I cannot make changes directly without the original text to work with. Please provide me with the text you want me to rewrite. Experience the true power of your home screen with our widget interactions.

Introducing the latest addition to the iPad experience: Customized Lock Screens! Stay tuned for more updates.

Experience the joy of reliving your cherished moments with Craig as he savors his photos on the captivating ‌iPad‌ lock screen. Experience pure delight.

Experience stunning slow motion effects and elevate your device's aesthetic with optimized wallpapers such as Astronomy.

Behold the breathtaking beauty of our planet at this magnificent scale.

Widgets and Quick Action support! Get ready to experience a whole new level of convenience and efficiency. Experience the ultimate coolness. Experience the excitement of live activities with our latest addition.

Effortlessly manage multiple timers with ease. Experience the wonders of our age like never before. Looking for a catchy and engaging tagline or slogan to represent Craig.

Introducing the latest addition to the iPadOS family - the Health app! Stay on top of your wellness game with this innovative new feature.

Experience a new level of data exploration with our interactive charts that allow you to effortlessly delve into the minutiae. Experience the seamless integration of HealthKit on your iPad as well.

Introducing the latest enhancements to our PDF handling capabilities! Stay ahead of the game with our cutting-edge updates at 10:40 am.

Discover the ultimate PDF experience with the iPad - the unrivaled device for all your document needs.

Streamline your workflow with the convenient AutoFill feature for PDFs. Save time and effort by automatically filling in forms and documents with ease.

Transform your scanned documents into professional-looking files by effortlessly adding signatures with our camera feature.

Introducing the latest feature in Notes: PDF support! Now, with the power of your Apple Pencil, you can easily annotate and mark up your PDFs directly within the app. Get ready to take your note-taking game to the next level.

Experience seamless collaboration with other users through live collaboration, complete with the option to add stickers and images. Join forces and create together in real-time.

Experience effortless notetaking and markup with ease.

Introducing the latest update to our Stage Manager! Enjoy enhanced control over the positioning and sizing of your windows. Upgrade now at 10:43 am. Unlock the full potential of your external display with its built-in camera. Experience the latest enhancements to Freeform, featuring an array of cutting-edge drawing tools and an innovative follow-along mode that enables seamless collaboration.

10:44 am: Now, macOS Sonoma.

10:44 am: "We've focused on helping you get even more done."

Experience the best of iOS and iPadOS on your Mac with our latest update. Get ready to enjoy a seamless integration of features that will enhance your productivity and elevate your user experience.

Introducing our latest addition - breathtaking screensavers that are reminiscent of the iconic Apple TV screensavers. Get ready to be mesmerized!

Transform your desktop experience with our mesmerizing floating screensavers that elegantly settle onto your screen at 10:45 am.

Introducing our latest feature: Widget Support! Now, not only can they be found in Notification Center, but they can also grace your Desktop.

Unleash your creativity and customize your widget placement with ease. The possibilities are endless! Experience seamless transitions as widgets effortlessly blend into the background upon opening an app.

Discover an incredible collection of widgets in our gallery.

Discover the convenience of accessing your ‌iPhone‌ widgets on your Mac!

With the incredible convenience of our technology, your iPhone simply needs to be in close proximity or connected to the same Wi-Fi network. Experience the all-new interactive widgets on your Mac today! Experience the ultimate convenience of using your iPhone's car widget to cool down your vehicle.

Get ready to immerse yourself in the exciting world of gaming as we delve into this topic at 10:48 am. Hmmm.

Experience gaming like never before with Macs! Developers now have an unprecedented opportunity to bring their games to a wider audience than ever before.

Introducing the latest addition to our gaming experience - the all-new "Game Mode"! This cutting-edge feature optimizes your CPU and GPU performance to ensure an unparalleled gaming experience.

Experience gaming like never before with our latest update! We are thrilled to announce that we have doubled the sampling rate for Xbox and Playstation controllers, ensuring a smoother and more responsive gameplay. Get ready to immerse yourself in your favorite games like never before!

Introducing the all-new Game Porting Toolkit! Designed specifically for developers, this cutting-edge tool simplifies the process of porting games from other platforms.

Experience faster evaluation, a streamlined conversion process, and reduced development time.

Exciting news! Mac users can look forward to another big game arriving this year. Stay tuned for more updates.

Experience the highly anticipated Death Stranding Director's Cut on your Mac, brought to you by the visionary game designer Hideo Kojima. Don't miss out on this thrilling adventure.

Discover the wonders of Metal and other Mac APIs as he passionately extols their greatness at 10:52 am. Experience the excitement of our upcoming titles on Apple platforms - coming soon! Get ready to pre-order the game on the Mac App Store very soon!

Experience seamless and enhanced video conferencing on your Mac with the latest updates. Stay connected and communicate effortlessly with colleagues, friends, and family. Upgrade your conferencing experience now.

Discover innovative methods for remote presentations. Introducing the Presenter Overlay video effect - the perfect tool to showcase your content while keeping you in the spotlight. With this feature, you can seamlessly integrate yourself into the presentation and captivate your audience like never before. Enhance your presentation with a captivating bubble. Enhance your virtual presence by positioning your shared screen behind you.

Introducing a revolutionary feature that allows you to add reactions to your video with unparalleled depth and focus. Experience the convenience of recognizing hand gestures in any app, including popular platforms like Zoom, Teams, WebEx, and many more.

Experience the latest enhancements to Safari with our latest updates. Stay ahead of the curve and enjoy a faster, more efficient browsing experience. Upgrade now and see the difference. Experience lightning-fast browsing with the world's fastest browser.

Exciting news! WebKit is set to unveil a host of new features, including cutting-edge advancements to typography. Stay tuned for more updates!

Discover the revolutionary browsing experience with Safari - the first browser to introduce Private Browsing. Experience a safer and more secure browsing experience with our latest update. Our advanced technology now allows for browser window locking, tracker blocking, and complete removal of URL trackers.

Securely share your passwords and passkeys with ease. Introducing our latest addition - the Family Passwords feature! Keep your family's online security in check with ease.

Introducing Safari Profiles - the ultimate solution for seamless browsing experience! With separate cookies, extensions, tab groups, and favorites, you can now effortlessly switch between your work and personal profiles. Say goodbye to the hassle of managing multiple accounts and hello to a more organized and efficient browsing experience. Try Safari Profiles today!

10:55 am: Web apps for Mac.

10:56 am: Can add a website to the Dock, like Fluid.app does.

10:56 am: Create a web app for any website.

10:56 am: Get notifications from Web Apps, as well.

10:57 am: Craig seems really excited about the new Safari in macOS Sonoma.

Experience the latest updates to Audio & Home with our cutting-edge technology. Stay ahead of the game and elevate your audio and home entertainment to the next level. Discover the future of sound and comfort with our latest innovations. Introducing Craig and his awe-inspiring triple-headed guitar! Wow.

Discover the latest and greatest updates for AirPods.

Discover the unrivaled popularity of AirPods, the world's most sought-after headphones.

Introducing Adaptive Audio - the perfect blend of transparency and noise cancelling that seamlessly adapts to your surroundings.

Experience uninterrupted focus and stay in the moment with our noise-cancelling technology that effortlessly minimizes distracting sounds in your surroundings. Try it now.

Introducing conversation awareness - the feature that automatically lowers your music and enhances voices, effectively minimizing background noise. Experience uninterrupted conversations like never before, only with this cutting-edge technology.

Experience crystal-clear calls with our adaptive audio technology that proactively reduces background noise. Stay focused and connected at 11:00 am and beyond.

Experience seamless control over your calls with the ability to effortlessly mute or unmute yourself at the touch of a button. Available at 11:00 am. Experience seamless automatic switching across all your Apple devices with our latest technology. Upgrade your ecosystem today for a more efficient and effortless user experience. Seamlessly switch from a conference call on your Mac to your favorite playlist on your iPhone in record time. Experience the latest AirPlay updates now.

Discover the ultimate convenience with on-device intelligence that learns your unique AirPlay preferences. Experience seamless streaming like never before!

Experience seamless entertainment by commanding Siri on your HomePod to initiate an AirPlay session. It's that easy!

Experience the ultimate convenience of AirPlay in hotels!

11:02 am: Updates coming to Apple Music and CarPlay.

11:02 am: New in-car SharePlay, with passengers able to control the audio that's playing.

Discover the latest TVOS updates that will revolutionize your viewing experience! Enjoy an updated Control Center that puts all your favorite features at your fingertips. Plus, never lose your Siri Remote again with the added convenience of using your iPhone to locate it. Upgrade your TVOS today and elevate your entertainment game!

Experience the ultimate video calling experience with the latest update from Apple. Now, you can enjoy FaceTime on your Apple TV and connect with your loved ones like never before. Stay tuned for more updates!

Experience seamless video conferencing with Continuity Camera. Simply use your iPhone or iPad camera to join a call at 11:04 am.

Experience the magic of Center Stage! With just a few simple gestures, you can effortlessly incorporate special effects into your video calls, just like the new macOS conferencing feature. It's never been easier to elevate your virtual communication game!

Experience the ultimate video calling experience with FaceTime and SharePlay.

Exciting news for developers on ‌Apple TV‌! The Continuity Camera API is on its way, bringing with it support for popular video conferencing platforms like Zoom and Webex. Stay tuned for more updates.

11:05 am: Next up is watchOS updates.

11:06 am: ‌watchOS 10‌! A new way to view information quickly from any watch face, plus comprehensive app redesigns across watchOS.

Introducing the latest addition to your watch face collection - the brand new Snoopy watch face! Stay on top of your schedule in style with this charming and playful design. Available now for your viewing pleasure.

Discover the full potential of your Apple Watch by effortlessly accessing widgets with a simple twist of the digital crown. Choose from a variety of stunning watch faces and elevate your experience with the convenience of a smart stack. It's never been easier to stay on top of your day and stay connected with the world around you. Try it out now!

Introducing the latest update to our world clock! Now, experience the passing of time like never before with our dynamic background colors that seamlessly reflect the current time of day. Stay on top of your schedule and immerse yourself in the beauty of time with our enhanced world clock feature.
 

11:09 am: New Activity redesign with corner icons, and a more impressive trophy case.

11:10 am: There's a new Palette watch face. It uses colors to display what time it is.

11:10 am: Snoopy and Woodstock are here, too. It'll even rain on poor Snoopy if it's raining where you are.

11:10 am: New Cycling support for Workout.

11:11 am: Apple Watch can connect to Bluetooth-enabled bike sensors.

Experience the thrill of Live Activity on your iPhone with Cycling. Simply mount your phone and use it as a display to take your cycling journey to the next level.

Discover the latest enhancements to our Hiking Workouts!

Experience lightning-fast cellular connectivity with our latest technology upgrade at 11:13 am. Stay connected seamlessly and enjoy uninterrupted browsing, streaming, and downloading. Discover the power of waypoints! These incredible tools allow you to pinpoint your last known location with cellular connectivity, as well as identify key spots along your route where you can make emergency calls with any carrier. Stay connected and stay safe with waypoints.

Introducing our latest feature - an elevated view that showcases your saved waypoints in stunning 3D! Check out your favorite spots from a whole new perspective. Available now!

Discover the beauty of the great outdoors with our latest topographical map. Featuring contour lines, hill shading, and elevation details, you'll be able to navigate with ease. Plus, we've included points of interest and trailheads to help you make the most of your adventure. Get your hands on this must-have map today! Unleash the full potential of your outdoor adventures by utilizing the power of search to uncover exciting new trails and trailheads. Discover the perfect hiking experience with our comprehensive trail guide. Explore trail names, difficulty levels, elevation gain, and more.

Introducing the revolutionary Workout API designed exclusively for developers!

Elevate your game with our cutting-edge technology that measures motion data during your golf swings or tennis serves. Let us help you take your performance to the next level. Contact us now.

Get ready to take your fitness game to the next level! With the help of our talented developers, you can now access personalized workout programs directly from the Workout app. Say goodbye to generic routines and hello to a customized fitness experience. It's time to achieve your goals and reach new heights with our innovative technology. Check it out today at 11:15 am!

Stay healthy with our latest updates at 11:15 am.

Introducing two cutting-edge domains, firmly rooted in scientific research and prioritizing utmost confidentiality. Discover the importance of prioritizing your mental well-being.

Discover how we can illuminate the importance of mental health.

11:16 am: Experience the power of tracking your emotions and daily mood with our cutting-edge mindfulness app. Log your momentary emotions effortlessly and stay in tune with your mental well-being throughout the day. Experience the ultimate control with our digital crown feature. Effortlessly scroll through and select your desired emotion with ease. Discover and understand your emotions with ease.

11:17 am: Discover valuable insights into how your lifestyle choices, such as exercise and sleep integration, may be impacting your overall well-being.

Discover the power to take standardized assessments utilized in clinics to gain insights into your emotional state and identify potential risks for depression and anxiety.

Discover the power of sharing your results with a trusted care provider or accessing valuable resources at your fingertips. It's never been easier to take control of your health and well-being. Act now and experience the peace of mind that comes with being informed.

Discover the latest area of our focus - vision health, with a special emphasis on myopia or nearsightedness.

Discover how to prevent myopia in children by accurately measuring their exposure to daylight with our advanced ambient light sensor. Trust us to provide you with the critical information you need to ensure your child's eye health.

Introducing the innovative screen distance feature that effortlessly measures the proximity of your device to your eyes. Say goodbye to the worry of extended screen time for both children and adults.

Protect your health data with our state-of-the-art encryption technology. Rest assured that your information is kept private and secure on your device.

Get ready for an exciting update! Craig has just returned and is ready to unveil all the latest software updates across all of Apple's platforms. Stay tuned for the latest and greatest in technology.

Attention developers! Get ready for an exciting year ahead as we introduce new APIs across all platforms. These cutting-edge tools will empower you to take your app development to the next level and create even more groundbreaking innovations. Don't miss out on this opportunity to elevate your skills and stay ahead of the game.

11:21 am: Developer betas coming today, with public beta coming in July. Final release this fall.

11:21 am: Back to Tim.

11:21 am: He's wrapping up the event... or is he?

11:21 am: ONE MORE THING

11:21 am:

11:21 am: "This is a day that's been years in the making."

11:22 am: "Augmented reality is a profound technology."

11:22 am: An entirely new AR platform with a revolutionary new product.

11:22 am:

Experience sound like never before with our top-of-the-line headset. Elevate your audio experience with our cutting-edge technology. It's not just a headset, it's a game-changer. Experience the ultimate in wearable technology with multiple cameras, a sleek digital crown, a comfortable headband, and high-quality speakers.

11:23 am: Experience the world around you in a new way - with a glance that takes in everything, yet focuses on nothing.

Experience the wonder of digital content as it floats effortlessly across the globe. Experience the ultimate in visual control with Control Vision Pro.

Experience seamless control with just the power of your eyes, hands, and voice at 11:23 am.

11:24 am: Digital content blended into the space around you.

11:24 am: Mac introduced us to personal computing. ‌iPhone‌ introduced us to mobile computing. Apple Vision Pro introduces us to spatial computing.

Introducing our latest innovation - a fully immersive and dynamic three-dimensional interface that will revolutionize the way you interact with technology.

Experience the magic of your home view as it floats effortlessly in front of your eyes at 11:25 am. Experience the sensation of true presence in your very own room.

Unlock boundless experiences with Vision Pro. Your world is no longer confined to the limits of a screen. We have the ability to create apps of any scale. Customize your app placement to fit your preferences.

Experience the future of virtual reality with Apple's latest headset design, which boasts a sleek and modern aesthetic reminiscent of their iconic products.

Unlock the potential of your apps and expand their reach beyond the confines of your physical space. Experience a world beyond your physical surroundings with just a turn of the digital crown, as environments take control of your immersion.

Revolutionary input models have been the driving force behind every major Apple platform. Experience seamless navigation with a Mac and its accompanying mouse. Experience the ultimate music listening experience with the sleek and intuitive iPod featuring the revolutionary click wheel. Experience the revolutionary multitouch technology on the iPhone. Experience the seamless integration of your eyes, hands, and voice with Vision Pro.

Experience seamless navigation with our cutting-edge technology that utilizes eye tracking, finger tapping, and flicking to effortlessly scroll and select. Experience the enchantment of having your mind guide the way, as if by magic.

11:29 am: Vision Pro lets you never be separated from people around you. Vision pro displays your eyes when people are around. New "EyeSight" feature with an external display.

Make your presence known with a signal that reaches beyond sight. Let those around you feel your energy, even if they can't see you. Experience the ultimate in convenience and connection with Apple Vision Pro. Our cutting-edge technology allows you to effortlessly detect nearby individuals and seamlessly share your gaze with them. Stay connected like never before with Apple Vision Pro.

Experience the power of Apple Vision Pro in action with live demos showcasing its exceptional capabilities for work. Join us at 11:30 am to witness firsthand how this cutting-edge technology can revolutionize your workflow.

Discover the seamless experience of multitasking with floating windows as apps take center stage.

Experience seamless control with the Magic Trackpad and Magic Keyboard, and elevate your viewing experience with Vision Pro by bringing your Mac screen to life.

Escape the distractions of the world and focus with ease by dialing in various environments. Whether you're in the office or working remotely, this is the perfect solution for you.

Introducing SharePlay - the ultimate way to share and enjoy your favorite apps with your friends and family! With floating heads in FaceTime, you can seamlessly connect and collaborate with others, making every moment more fun and engaging. Try SharePlay today and experience the magic of shared experiences!

11:34 am: Computers and apps can be blended, with other devices like ‌iPhone‌, ‌iPad‌ and Mac connecting to the system.

Experience the full understanding of our demos by seeing them for yourself. Experience the magic of your apps suspended in midair right before your very eyes.

Experience the mesmerizing sight of 3D Live Photos effortlessly floating on your screen at 11:36 am.
 

Experience the ultimate viewing pleasure with our dimmed surroundings while you indulge in your favorite TV shows and movies at 11:38 am. Experience the ultimate viewing pleasure as you immerse yourself in a captivating environment and indulge in a video displayed on a magnificent 100-inch wide virtual "screen".

Experience the convenience of watching your favorite content on-the-go! Enjoy uninterrupted entertainment even while flying with our in-flight entertainment system. Experience the ultimate cinematic immersion with 3D movies that bring depth and motion to life.

Experience unparalleled 3D movie quality like never before with our exceptional device. No other gadget in the world can match its ability to transport you to a whole new world of entertainment.

Experience endless hours of entertainment with Apple Arcade games. Play now and discover a world of fun and excitement at your fingertips.

11:39 am: This is just the start of how gaming will evolve on Vision Pro.

11:40 am: Back to Tim. "Apple Vision Pro will change the way we collaborate, work, and enjoy entertainment."

11:40 am: Bob Iger, CEO of Disney, coming on now.

Join the magical celebration as Disney commemorates its 100th anniversary this year!

Unlock the potential for deeply personal experiences and bring fans closer to the characters they love with our innovative solution. Experience the magic of Disney like never before with our revolutionary platform that brings the beloved characters and stories to life in ways you never thought possible.

11:41 am: Imagine a world where the impossible becomes possible. What if everything you once believed to be unattainable suddenly became within reach?

Indulge in the delight of your beloved tales like never before. Experience the ultimate sports viewing with our cutting-edge technology. Enjoy multiple screens displaying virtual replays, live scores, and stunning 3D renderings. Don't miss a single moment of the action and immerse yourself in the game like never before.

Experience the magic of Disney in your own home with enchanting scenes like the iconic Disney castle materializing on your kitchen countertop or beloved character Mickey Mouse leaping out of a painting. It's like having a touch of Disney right at your fingertips.

Experience the magic of Disney like never before with our innovative technology that brings virtual items to life right before your eyes. Imagine seeing your favorite characters and icons appearing on your wrists as you explore the enchanting world of Disney. Don't miss out on this unforgettable experience.

Experience the magic of Disney+ right from the start with Apple Vision Pro. Get ready to immerse yourself in a world of endless entertainment options, all at your fingertips. Don't miss out on this incredible opportunity to access all your favorite Disney content on day one.

Get ready for an exciting journey ahead as we eagerly anticipate sharing more with you in the upcoming months.

Experience the revolutionary advancements that have been made possible by our cutting-edge design and technology.

Introducing Apple Vision Pro - the culmination of years of expertise in crafting exceptional technology for Mac, ‌iPhone‌, and Apple Watch. Introducing our latest and most ambitious product yet!

Discover the ultimate in material technology with our advanced and ultra-lightweight options, designed to elevate your experience to the next level. Experience the sleek and seamless design of a single, polished glass panel on the front.

Capture life's moments with ease using the convenient picture-taking button and digital crown. Experience the ultimate in comfort and style with our custom-crafted aluminum alloy that seamlessly curves to fit the contours of your face.

Introducing our innovative thermal design that operates silently while efficiently drawing air through the system. Experience unparalleled comfort and wearability with our rich combination of soft, high-quality textile materials.

Discover the secrets of thousands of heads with our comprehensive study.

Introducing our revolutionary modular system that empowers you to customize the product to your exact specifications. Achieve the perfect fit with ease. Experience ultimate comfort and a customized fit with our Light Shield. Our flexible design effortlessly conforms to your unique facial structure, while the adjustable straps provide a secure fit that conforms to your head. With audio pods positioned in close proximity to your ears, you'll enjoy an immersive audio experience like never before. Experience immersive spatial audio without losing touch with your environment.

Introducing the latest innovation in band technology - a simple and secure mechanism that will remind you of the beloved Apple Watch band. Upgrade your band game with ease and style. Available now.

11:47 am: Custom optical inserts from Zeiss connect magnetically to the displays without compromising performance.

11:48 am: Separate wired battery with two-hours of life. All-day comfort.

Introducing the latest display system that boasts an impressive number of pixels, all packed into a sleek and compact form factor. Experience stunning visual clarity with Micro-OLED technology featuring a ‌Apple Silicon‌ backplane. Enjoy 64 pixels in the same space as a single ‌iPhone‌ pixel. Discover the incredible precision of a width of 7.5 microns. Experience stunning visual clarity with our latest innovation - 23 million pixels spread across two panels, each no larger than a postage stamp. Experience stunning visual clarity with pixel density that surpasses even the most advanced 4K televisions, delivering unparalleled immersion for each eye.

Introducing our latest innovation - a custom 3-element lens that boasts unparalleled sharpness and clarity. Experience stunning image quality like never before. Order yours today!
11:49 am: Video rendered in 4K resolution with wide color and HDR.

11:50 am: Text is crisp. Pixels are invisible.

Experience audio like never before with our cutting-edge spatial audio system. Our dual driver audio pods and ambient spatial audio technology will transport you to a whole new world of sound. Experience sound like never before - your brain is convinced that every noise is coming from the environment around you.

Introducing Vision Pro - the ultimate solution to match sound to your room! With its cutting-edge technology, Vision Pro analyzes the materials in your space using audio Ray Tracing, ensuring an unparalleled audio experience. Get your hands on Vision Pro now!

11:51 am: Forward, side, and downward facing cameras, front lidar, plus IR cameras and LED illuminators in the eye.

11:51 am: Massive computational power, while remaining cool and quiet.

11:52 am: Uses Apple ‌M2‌ chip, staying comfortable but running silent. New R1 chip.

Introducing R1 - the ultimate processor that seamlessly integrates input from cameras, sensors, and microphones.

Introducing R1 - the ultimate solution to lag. With lightning-fast streaming capabilities, R1 delivers new images to your display in just 12ms - that's 8 times faster than the blink of an eye. Say goodbye to lag and hello to seamless performance with R1.

Experience the sensation of being right in the middle of the action with R1. Our cutting-edge technology guarantees that you'll feel like you're witnessing events unfold right before your very eyes.

Introducing the revolutionary EyeSight OLED lenticular panel - a front curved display that projects the perfect perspective of your eyes to anyone who gazes upon you. Experience a new level of visual communication with this cutting-edge technology.

Introducing a remarkable feature that captures your true essence for ‌FaceTime‌. With our product, you can rest assured that your privacy is protected. Even if there were a camera present, our specially designed eye coverings ensure that your identity remains concealed. Introducing a revolutionary and innovative approach.
11:53 am: Scans your face and creates a digital persona, giving a natural representation matching your face and hand movements.

11:55 am: visionOS, designed from the ground up for spatial computing.

11:55 am: Now talking developer APIs.

11:56 am: Showing some demo apps, including one giving a 3D beating heart, another showing a fully 3D F1 car, or a virtual production line.

Boost your productivity with Microsoft's top-rated apps like Excel, Word, and Teams, now with Vision Pro support. Experience seamless virtual communication with the support of renowned video conferencing apps such as Zoom, Teams, and Webex.

Get ready to access hundreds of thousands of amazing iPhone and iPad apps right from the start!

11:58 am: Unity games and apps can get access to VisionOS API and gestures, sitting side by side with other apps. New visionOS app store.

11:59 am: Experience the excitement as developers explore the limitless possibilities of this revolutionary platform.

The moment we've been tirelessly working towards for years has finally arrived, and we couldn't be more thrilled.

Protect your privacy and security with our top-notch focus.

Introducing the revolutionary Optic ID security feature, designed to effortlessly unlock your Vision Pro with ease.

Unlock the secrets of cutting-edge technology with our revolutionary code: f 0e67bf549d1cd116eb9024a07c6d6be6e22e7e6b. Don't miss out on this opportunity to stay ahead of the game. Act now and discover the limitless possibilities that await you.

Discover the freedom of keeping your gaze personal and private. At noon, remember that where you look is your own business. With our innovative eye input technology, your gaze is completely private and secure. You can rest assured that apps and websites will never be able to track or monitor your eye movements. Experience the power of communication with just a tap of your fingers. Experience the ultimate privacy with our advanced camera technology. Our system processes camera data at the highest level, ensuring that your surroundings remain completely private. No need to worry about individual apps accessing your personal space.

Introducing the pinnacle of personal electronics - a device that surpasses all others in its technological advancements.

Discover the impressive results of our development process with over 5,000 patents filed.

Transform your workspace with limitless screen real estate and bid farewell to cluttered desks full of monitors. Upgrade your setup to experience the ultimate productivity boost. Experience breathtaking entertainment that will leave you in awe. Discover the latest and most effective methods to stay connected like never before. Experience the unparalleled uniqueness of this product.

Introducing the revolutionary Apple Vision Pro, now available starting at $3499.

12:02 pm: Available early next year at Apple.com and Apple Retail Stores.

12:02 pm: "We can't wait for you to experience Apple Vision Pro"

12:03 pm: Tim is going over the announcements today.

Introducing Apple Vision Pro - a truly revolutionary product that boasts unparalleled performance, immersion, and capability that only Apple can provide. Introducing a revolutionary spatial computing platform that unlocks endless possibilities for our valued users and opens up a world of exciting opportunities for our esteemed developers.

Experience the power of advertising with our latest campaign, now live at 12:04 pm.

Discover the thrilling world of Apple Vision Pro and join us in the excitement! Get ready to experience the full power of visionOS and our other cutting-edge platforms throughout the conference. Stay tuned for more exciting updates!

At precisely 12:06 pm, our team has successfully completed the task at hand after a diligent two hours and six minutes of hard work. Welcome aboard!